Really interesting stats from EY’s Global Consumer Insurance Survey that show there is high churn among insurance customers but also high demand for digital channels: 38% - Customers who claim to be advocates but cancel policies or switch providers 80% - Customers willing to use digital and remote channel options for different tasks and transactions You can read the full article and their thoughts on tech trends of the future here....
A client asked me how they could improve their application forms. Being a bit of a nerd I did some research and came up with 3 things. The second was: Make it relevant A study published in Oxford’s University’s Public Opinion Quarterly showed that people are more likely to complete a survey when it is relevant to them. The same applies to insurance application forms and factfinders. Nothing turns off a client like seeing questions that are not relevant to them....
A client asked me how they could improve their application forms. Being a bit of a nerd I did some research and came up with 3 things. The first was: Keep it short and simple Remember that old saying: *“less is more”*? When it comes to application forms that is even more true. But we are talking commercial insurance where insurance brokers have no choice but to ask the questions insurers want....